Importância do mix de marketing nos negócios educacionais

A Certificação de Qualidade nos Negócios Electrónicos - Proposta de um Novo Código de Conduta

Resumo — A necessidade de melhorar a confiança das pessoas nos negócios electrónicos, garantindo que as suas exigências e expectativas são cabalmente satisfeitas, é um desafio inadiável. A analogia com a realidade industrial é óbvia a certificação das empresas através das normas ISO 9000:2000 tem um impacto considerável na credibilidade e confiança das empresas e dos seus clientes. São estes co...

Análise de Conformidade de Processos de Negócios: Experiência com os Dados do MPTCM-PA

Process Mining techniques are used for automatic extraction of information about business processes from logs of information systems, so you can verify the conformity between the planned process and the actual process. To illustrate the usefulness of such techniques, this paper presents an experience report with the data generated by the process-aware system of MPTCM-PA. It was possible to reve...

Etat actuel de nos connaissances sur les argasidés de l'Iran

Modeling Marketing Mix

The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...

The Marketing Mix Matrix

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...